Brand Potency of Soft Drink in India

Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000 million bottles. Soft Drink Production area The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0. 7% of the total carbonated beverage market. Growth promotional activities The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost. The soft drinks market till early 1990s was in hands of domestic players like campa, thumps up, Limca etc but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control. The distribution network of Coca cola had 6. 5 lakhs outlets across the country in FY00, which the company is planning to increase to 8 lakhs by FY01. On the other hand Pepsi Co's distribution network had 6 lakh outlets across the country during FY00 which it is planning to increase to 7. 5 Lakh by FY01. Types Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango drinks come under non carbonated category. The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango. About Pepsico & Its Products PepsiCo Mission â€Å"To be the world's premier consumer products company focused on convenience foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. † Corporate Profile PepsiCo In India PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U. S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. Performance With Purpose Performance with Purpose articulates PepsiCo India's belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact. |  |[pic] | | | | | |[pic]REPLENISHING WATER PepsiCo India continues to replenish |[|[pic] | |water and aims to achieve positive water balance by 2009, |p|PARTNERSHIP WITH FARMERS | |which means it is committed to saving and recharging more |i|PepsiCo India’s Agri-partnerships with farmers help more than | |water than it uses in its beverage plants. |c|22,000 farmers across the country earn more. | |]| | |   |  |   | |[pic] |  |[pic] | | | | | |   |  |   | |[pic] |  |[pic]HEALTHY KIDS | |WASTE TO WEALTH | |PepsiCo India will stay committed to the health and well-being| |PepsiCo India continues to  convert Waste to Wealth, to make | |of children. It will continue to provide children with a | |cities cleaner. This award winning initiative has   established| |healthy and fun portfolio while simultaneously tackling the | |Zero Solid Waste centres that benefit more than 2,00,000 | |calories out’ side of the equation by expanding its Get Active| |community members throughout the country | |programme for kids, especially for school going children. | | |PepsiCo will also launch and distribute products directly | | | |aimed at addressing nutritional deficiencies and will launch a| | | |pilot program that directly delivers against the United | | | |Nations’ Millennium Development Goal to eradicate extreme | | | |poverty and hunger by 2015. | PepsiCo’s global commitment to Performance with P urpose PepsiCo believes that its performance is fundamentally connected to its purpose agenda which represents the commitment to give back as the company grows. It is a continuing journey that spans three major areas of focus – human, environmental and talent sustainability. Human Sustainability reflects PepsiCo’s goal of nourishing consumers with products that range from treats to healthy eats. PepsiCo’s products have always offered consumers nutrition as well as great taste. The progress that PepsiCo has made under the Human Sustainability pillar includes reformulating some of its products to improve their nutritional profile while launching products that reflect consumer demand for healthier nutritious snacks and beverages. PepsiCo partners with Governments, health officials and Non Governmental Organisations to help address obesity concerns and it continues to provide consumers with new product choices and innovations. Environmental Sustainability is based on PepsiCo’s commitment to strive to replenish the resources used where possible, and minimize the impact on the environment. PepsiCo continues to work to further reduce its water and electricity consumption and improve its packaging sustainability. Across the world, PepsiCo has re-used water from its processing plants and has worked with local communities to provide access to clean water, while supporting farmers to deliver â€Å"more crop per drop. † Talent Sustainability is founded on PepsiCo’s belief that cherishing its extraordinary group of people is crucial to building an empowered workforce. PepsiCo pursues diversity and creates an inclusive environment which encourages associates to bring their whole selves to work. PepsiCo has increased female and minority representation in the management ranks and has encouraged employees to participate in community service activities while continuing to create rewarding job opportunities for people with different abilities. Together, PepsiCo associates across the world are building on the platform of Human, Environment and Talent Sustainability, while delivering great financial results. PepsiCo India’s Performance With Purpose To deliver on the commitment of Performance With Purpose, PepsiCo India continues to build on  its strong foundation of achievements and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and where it can have the most impact. PepsiCo India’s Performance with Purpose | |Replenishing water | |[pic] | |PepsiCo India continues to replenish water and aims to achieve positive water balance by 2009, which means it is committed to saving | |and recharging more water than it uses in its beverage plants. | | | |   | |Waste to Wealth | |[pic] | |PepsiCo India continues to  convert Waste to Wealth, to make cities cleaner. This award winning initiative  has established Zero Solid | |Waste centres that benefit more than 200,000 community members throughout the country. | | | | | | |[pic] | | | | | |   | |[pic] | | | | | | | |Partnership with Farmers | |[pic] | |PepsiCo India’s agri-partnerships with farmers help 22,000 farmers across the country earn more. | | | | | | | |   | |Healthy Kids | |[pic] | |PepsiCo India stays committed to the health and well-being of  kids. It will continue to provide children with a diverse, heathful and| |fun portfolio while simultaneously encouraging active lifestyles by expanding its Get Active programme for kids, especially for | |school going children. PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and | |will launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme | |poverty and hunger by 2015. | | | [pic] Pepsi is a soft drink that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Vanilla Pepsi, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of â€Å"smiles,† with the central white band arcing at different angles depending on the product. As of January 2009, Pepsi's newer logos have only been adopted in the United States. Currently, Pepsi Wild Cherry and Pepsi ONE are the only two products that still use their previous design. Diet Pepsi Wild Cherry, Diet Pepsi Lime, and Diet Pepsi Vanilla received the redesign. Origins Pepsi was originally named â€Å"Brad's Drink†, after its creator, a pharmicist in New Bern, North Carolina. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Another theory is that Bradham and his customers simply thought the name â€Å"Pepsi† sounded good and reflected the fact that the drink had some kind of â€Å"pep† in it because it was a carbonated drink. And another theory is that the word Pepsi was chosen because it reflected phonetically the sound of a can being opened, the sound â€Å"pop† â€Å"schi†, was condensed and simplified in the name â€Å"Pepsi†. This theory can be considered folklore only, since at the time of the naming of the drink, Pepsi was sold in glass bottles and not metal cans; and the pop top lid producing Pepsi's oddly phonetic sound wouldn't be invented for another forty years. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1929, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race† In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. Rise During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle â€Å"Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,† Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Marketing [pic] [pic] A bottle of Pepsi with its 2003-2008 logo. This Pepsi logo is still used with Pepsi Wild Cherry, Pepsi ONE, and in many countries. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 â€Å"Ageless Wonders† that â€Å"helped redefine promotion marketing. † In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word â€Å"Pepsi. † In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Due to the timing of the new logo release, some have criticised the logo change, as the new logo looked strikingly similar to the logo used for Barack Obama's successful presidential campaign, implicating a bias towards the President. Also in 4th quarter of 2008 Pepsi teamed up with Google/Youtube to produce the first daily entertainment show on Youtube for Youtube. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is refreshed daily from Pepsi. Since 2007, Pepsi, Lay's, and Gatorade have had a â€Å"Bring Home the Cupâ„ ¢,† contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with The Stanley Cup and Mark Messier. In 2009, â€Å"Bring Home the Cupâ„ ¢,† changed to â€Å"Team Up and Bring Home the Cupâ„ ¢. The new installment of the campaign asks for team involvement and an advocate to submit content on behalf o f their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier. Bans in India Pepsi arrived on the black market in India in 1988. In 2003 and again in 2006, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, claimed that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, were banned in 2006 following partial bans on the drinks in schools, colleges and hospitals in five other Indian states. On September 22, 2006, the High Court in Kerala overturned the Kerala ban ruling that only the central government can ban food products. Rivalry with Coca-Cola Main article: Cola Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the â€Å"Pepsi Challenge†. These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the â€Å"Challenge† across the nation. This became known as the â€Å"Cola Wars. † In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly introducing a modified version of the original formula (removing the expensive Haitian lime oil and changing the sweetener to corn syrup) as Coke â€Å"Classic†. In the U. S. , Pepsi's total market share was about 31. 7 percent in 2004, while Coke's was about 43. 1 percent. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; the Canadian provinces of Quebec, Newfoundland and Labrador and Prince Edward Island; and Guatemala.. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Quebecois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. PepsiCo use the slogan â€Å"here, it's Pepsi† (Ici, c'est Pepsi) to answer to Coca-cola publicity â€Å"Everywhere in the world, it's Coke† (Partout dans le monde, c'est Coke). By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52. 5%. [pic] [pic] A sticker from a USSR-produced Pepsi bottle. The logo shown is a version used from 1973-91. In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U. S. S. R.. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like â€Å"coca colonization†, Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term â€Å"Pepsi-stroika† began appearing as a pun on â€Å"perestroika†, the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book â€Å"Generation P†. In 1989, Billy Joel mentions the rivalry between the two companies in the song We Didn't Start The Fire. The line â€Å"Rock & Roller Cola Wars† refers to Pepsi and Coke's usage of various musicians in their advertising campaigns. Coke used Paula Abdul,while Pepsi used Michael Jackson. They then continued to try to get other musicians to advertise their beverages. Whilst filming the Pepsi advert Michael Jackson burned his hair. In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19. 4 percent, followed by Pepsi with 13 percent. Ingredients Pepsi-Cola contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. Competitors †¢ Coca-Cola †¢ R. C. Cola Brands Under Pepsico (used in research) 1. Miranda 2. Slice 3. Mountain Dew 4. 7 Up About Miranda Mirinda is a brand of soft drink available in fruit varieties including orange. A â€Å"citrus† flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda sales worldwide. Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola's Fanta and Cadbury-Schweppes's Orange Crush brand, with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets. History Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005, Mirinda flavors have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. Recent events Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line ‘The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of ‘Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokemon anime series to the children with a promotion of many gadgets with the characters of the manga series. A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan's credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper. Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson. Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda Sorbet. They come in two flavours: Raspberry and Lime. Facts [pic] [pic] Pepsi and Mirinda (orange flavor) with Arabic labels (bottled, left to right). †¢ Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as â€Å"Miranda† due to its Arabic spelling. †¢ The name â€Å"Mirinda† means â€Å"amazing† in Esperanto. There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual. †¢ Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack. †¢ Mirinda's primary formulation is as an artificially flavored beverage; however, it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients. †¢ Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there. Mirindas asesinas (â€Å"Killer Mirindas†) was the first short film of the Spanish filmmaker Alex de la Iglesia About Slice Slice is a line of fruit-flavored soft drinks m anufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem. Varieties of Slice have included Apple, Fruit Punch, Grape, Passionfruit, Peach, Mandarin Orange, Pineapple, Strawberry, Cherry Cola, â€Å"Red†, Cherry-Lime, and Dr Slice. Originally, the drink was known for containing 10% fruit juice, but that was discontinued by 1994. The original design of the can was a solid color, related to the flavor of the drink. These were replaced around 1994 with black cans, with a colorful burst (once again, related to the flavor of the drink), along with slicker graphics. Around 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated at this time with an infiltration marketing campaign led by Danieli. The new flavor's slogan was â€Å"it's orange, only twisted. † Orange Slice has since been changed back to its original flavor. Lemon Lime Slice was replaced by Sierra Mist in most markets in the summer of 2000. Sierra Mist became a national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr Slice variety can still be found in some fountains. It has been discontinued in more and more markets though. In early 2006, the Slice name was resurrected for a new line of diet sodas from Pepsi, called Slice ONE. Initially, Slice ONE was available exclusively at Wal-Mart stores, in orange, grape, and berry flavors. All three flavors are sweetened with Splenda. In 2009 Slice (Orange, Diet Orange, Grape, Strawberry, Peach) will be sold only in Wal-Mart Stores. About Mountain Dew [pic] Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964. When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and translucent. As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. On October 15, 2008, it was announced that Pepsi would be redesigning their logos and re-branding many of their core products by the end of 2008. At the same time they registered the name â€Å"mtn dew† and a related logo with the United States Patent and Trademark Office. This also announced the re-launch of Mountain Dew in the UK, which was released by Pepsi in 1996 but was dropped in 1998 due to low sales. As of April 2009, the flavors â€Å"Code Red† and â€Å"Live Wire† continue to use the previous Mountain Dew design. Ingredients Mountain Dew lists its ingredients as: †¢ Carbonated water †¢ Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States) †¢ Concentrated orange juice †¢ Citric acid †¢ Natural flavors †¢ Sodium benzoate (preserves freshness) †¢ Caffeine (54 mg per 12  US  fluid ounces (350  ml)) †¢ Sodium citrate †¢ Erythorbic acid (preserves freshness) †¢ Gum arabic †¢ Calcium disodium EDTA (to protect flavor) †¢ Brominated vegetable oil †¢ Thiamin hydrochloride About 7 UP [pic] 7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The 7 Up logo includes a red spot between the ‘7' and ‘Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. Name According to Professor Donald Sadoway (MIT) the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (as lithium citrate). However, there are numerous myths explaining the name. One popular myth is that its creator named the soft drink after seeing a cattle brand with the number 7 and the letter U. Other theories suggest that the drink was formulated with seven flavors plus the bubbles from the drink's carbonation (the bubbles go up). Other ideas include the original bottle contained seven ounces; its creator came up with the name while playing dice; that it was the 7th large commercial lemonade brand that tasted the same. Another rumor has it that the name was created because the company had previously failed six times, hence the name â€Å"7 Up†. Before the formula change in 2006, a can of 7 Up included seven ingredients. The â€Å"Up† in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers. Some people mistakenly believe that the name 7 Up comes from the belief that its pH is 7. 0 and therefore neutral. This is not the case at all: the pH of 7 Up is comparable to many other soft drinks. At a pH of 3. 67, Diet 7 Up is less acidic than lemon juice (pH 2. ), vinegar (pH 2. 9) or wine (pH 3. 5). History 7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named â€Å"Bib-Label Lithiated Lemon-Lime Soda†, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. The Great Depression was just the beginning of the business challenges the product would face. In its early years, there were around 600 lemon-lime beverage brands being sold in the US. 7 Up was able to survive and become the market leader in the category by being one of the first to be nationally distributed as well as being marketed as more healthy than other soft drinks. The success of 7 Up led Grigg to rename his company to â€Å"The Seven Up Company† in 1936. Lithium citrate was removed from 7 Up's formula in 1950. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as â€Å"anti-competitive†, a challenge they eventually lost. Formula 7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U. S. was re-formulated so that it could be marketed as being â€Å"100% Natural†. This was achieved by eliminating the preservative calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage's sodium content. This re-formulation contains no fruit juice and is still sweetened with high fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and special interest groups to challenge the ad campaign's â€Å"natural† claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as â€Å"100% natural†. Instead, It is now promoted as having â€Å"100% Natural Flavors†. The controversy does not extend to other countries, such as the United Kingdom, where high fructose corn syrup is not generally used in foods, including 7 Up. Methods used during my research:- Interview method During the research I used the personal interview method. I asked the questions generally face to face. sometime only for the appointment I used the telephonic method. Questionnaire method Mostly I used the proper sequencing of the questions I used rating scale method Reason: – I think that this type of question is very easy and attractive to give the answer for respondent. I also used multiple choice type questions. Reason: – because this type of question is also easy for the respondent to give the answer. This is also helpful for clear and reasonable analysis. Open ended: – this type of question I also used in the form of personal interview. Research Design The design that is used in this project is exploratory design. The reason for choosing this design was to get clear response from the customers. I also used descriptive research design. Research Instrument used In this research I used mainly the structured questionnaire for getting the different type of information. Sample Size My sample size for this research report was of 100 individuals. Fieldwork It includes giving out in the field to collect required information and data from the concerned person. I used to visit major educational institutes, localities, markets, shops, malls usually area wise conducting short interviews & giving awareness and for the promotion about the. Under this survey my main objective was to have an interaction with its users and to find out their preferences. ANALYTICAL TOOLS USED Different types of charts are used : 1) Pie 2) Cylindrical Charts 3) Column Charts 4) Table of all percentage. About the Research Particularly about the project, this research was carried to know the Brand potency about the various brands of soft drinks in Indian Market on the basis of calculations of several values of each brand namely: 1. Value Of Memorization (VM): this is value of a brand which states the degree of remembrance of a particular brand. It tells that how much does one individual remember about the brand. 2. Value Of Association (VA): this is the value of the brand which tells the degree of association of a brand for an individual to his personal life experiences. 3. Value Of Description (VD): this is the value of the brand which tells the degree of a brand, that how much does it describes its features according to its brand name. 4. Value Of Motivation (VMo): this tells the value of the brand in the terms of the degree of motivation which the brand gives to the user to buy it. 5. Value Of Reurchase (VR): this tells the value of a brand according to which it can be calculated and stated that an individual will repurchase the brand. Market Potency = VM*VA*VD*VMo*VR Softdrink Brands Chosen for Research 1. Pepsi 2. Coca-cola 3. Thums Up 4. Mountain Dew 5. Sprite 6. 7 Up 7. Maaza 8. Slice 9. Mirinda 10. Fanta Data Analysis & Interpretation 1. People going for Brand wise or Taste wise in soft drink brands? (out of 100) [pic] Interpretation: According to the above mentioned question, it was asked that whether the user have soft drinks on the basis of Brand or its taste. Therefore it can be interpreted from the above graph that 77% of the sample size goes for soft drinks on the basis of its taste whereas 23% of the sample size goes on the basis of its brand. |Brandwise |Tastewise | |23 |77 | 2. Average, maximum & minimum age of the sample ? (out of 100) [pic] Interpretation: According to the interpretation of this graph we can conclude that the average age of the sample is of 23 years, maximum age of the sample is of 49 years and minimum age of the sample is of 16 years. |Average Age |23 | |Maximum Age |49 | |Minimum Age |16 | 3. Value of memorization for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi & Coke holds the maximum Value of Memorization among all the other brands i. e. these brands are quickly comes into the mind of the consumers. Whereas Slice & fanta holds the least value of memorization (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 34 |4. 19 |4. 16 |3. 48 |3. 01 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 62 |3. 58 |3. 58 |3. 29 |2. 95 | 4. Value of Repurchase for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi, coke, Maaza & Thums Up holds the maximum Value of Repurchase among all the other brands (11%) i. e. these brands are easily repurchased by the customers. Whereas Fanta holds the least value of repurchase (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 54 |3. 56 |3. 82 |3. 07 |2. 97 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 61 |3. 07 |3. 29 |2. 84 |2. 49 | 5. Value of motivation for each soft drink brand. pic] Interpretation: According to the diagram Thums Up holds the maximum Value of Motivation among all the other brands (13%) i. e. this brand easily motivates the customers. Whereas Fanta holds the least value of motivation (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 43 |3. 43 |3. 76 |2. 88 |2. 83 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 28 |3. 27 |3. 19 |2. 9 |2. 37 | 6. Value of Association for each soft drink brand. [pic] Interpretation: According to the diagram Pepsi holds the maximum Value of Association among all the other brands (13%) i. e. this brand is easily associated by the customers to their personal life experiences. Whereas, Fanta holds the least value of Association (7%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 43 |4. 33 |4. 47 |3. 32 |3 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 19 |3. 59 |3. 54 |3. 43 |2. 63 | 7. Value of Description for each soft drink brand. [pic] Interpretation: According to the diagram Thums up & Mazza holds the maximum Value of Description among all the other brands (12%) i. e. this brand is easily Describes its brands name according to the taste and brand it holds. Whereas, Fanta holds the least value of Description (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 2 |3. 51 |3. 96 |2. 86 |3. 32 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 75 |3. 29 |3. 06 |2. 95 |2. 56 | 8. Which brand holds the maximum market potency ? This is the original question for which this whole research was carried on, he answer for the maximum market potency holder brand can be interpreted by the following charts: [pic] [pic] Interpretation According to the above mentioned bar and chart it can clearly be known that in Indian Soft drink market specifically in Lucknow region Brand Thums Up has a maximum market Potency i. e. the brand Thums Up is very well known, remembered, and demended the most in the market by the consumers. Percentage wi se Thums Up holds 22% of the total Brand Potency while Fanta holds the minimum market Potency. It can be noticed thoroughly that both the maximum and the minimum potency brands are owned by COCA COLA. Pepsi holds the third position with 15% of brand potency. Above bar chart also deicts the brands with their levels in the analysis. Suggestions & Recommendations This research was particularly carried for only knowing the barnd name in the soft drink market of lucknow having the maximum market Potency which is Thums Up. It is suggested to Pepsico in Lucknow that it holds the third position in the research of market potency, which Pepsi brand holds. It is noticeable that the first positions are held by the competitors Coke. The company Pepsico should increase their marketing efforts. Limitations of the Study Though best efforts have been made to make the study fair, transparent, error free, there might be some inevitable and inherent limitations. Though I tried my level best to make this report most accurate, some of the limitations are as follows : ? This study is valid for Lucknow city only. ? Due to certain unavoidable reasons, it was not possible to cover each and every outlet such as holidays, absenteeism, working closed etc. ? There may be some biased response. ? Some of the customers didn't provide dull data. ? Most of the customers were too busy to meet. ? Too much time consumed on some calls because of appointments and waiting. Conclusion Soft drink market whether on micro or macro scale, it is vast and full with great opportunities. It is one of the industry which is not adversely affected by the recession process. Demand for soft drink is still at large, which is resulting in the launch of new and more soft drink variants. Due to which also the companies are adopting aggressive market strategies. Although consumers are going for and liking every soft drink brand but definitely some brands have more value and demand in the market than compared to others. This research was carried out for knowing the brand having maximum market potency, which is Thums Up hence objective achieved. At the end of this report we can clearly conclude that Coke had been greatly got success in the local Lucknow market of soft drinks as the first two positions of maximum potency Brands are held by Thums Up (22%) and Coca cola (16%). This tells us that coke’s marketing strategy is far more clear cut and accurate than its competitors Pepsico, Coke is very well understanding the mind of the local Lucknow Consumer’s, which is making coke and its other brands more preferred and desired by the consumers in Lucknow market than compared to Pepsico’s Brands. Annexure Name:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Age:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Mob. No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Occupation:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. E-mail:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1: Excellent2: Good3: Average4: Satisfactory5: Bad Questn 1 : Which softdrink do you drink the most ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ Questn 2: You choose your softdrink on what basis ? Brand wise ()Taste wise () Questn 3: How early and fast can you recall the following brands first? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 4: Priority wise tell that which brand will you repurchase again ? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 5: Do you get attracted or feel motivated towards the following brands for the purpose of use ? |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 6: Are you aware of the company names of these brands ? rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 7: Do you feel that the following brand names justify their name with their purpose ? Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]

What is personal space?

Personal space was an idea first developed by German born Swedish psychologist David Katz in 1937. It is very often describes as an â€Å"emotionally charged bubble of space which surrounds each individual† or alternately â€Å"Personal space is the region surrounding a person which they regard as psychologically theirs. Most people value their personal space and feel discomfort, anger, or anxiety when their personal space is encroached.† On the other hand, some research suggests that the personal space bubble is not circular, but elliptical and so we can tolerate people coming closer to us at the side than front or behind.The 4 stages of a person’s Personal SpaceThis is a Proxemics Theory, which had been investigated by Edward T Hall in 1959, who describes a person’s personal space to be in 4 layers;Intimate distance for embracing, touching or whispering Close phase – less than 6 inches (15 cm) Far phase – 6 to 18 inches (15 to 46 cm)The clo sest distance is generally the domain of those who have an intimate relationship with each other, but also includes situations where the social rules allow contact, for example in a wrestling match (Edward Hall distinguishes between near situations requiring body contact and far distances which require being very close but not in contact (whispering)). This distinction is rather artificial since whether contact occurs will depend on a variety of things such as the social and physical setting.Personal distance for interactions among good friends or family members Close phase – 1.5 to 2.5 feet (46 to 76 cm) Far phase – 2.5 to 4 feet (76 to 120 cm) This zone generally reserved for good friends or intimate partners in a social setting; the near aspect is generally reserved for couples or very close friends, whereas, the far phase is used by acquaintances or simple friends.Social distance for interactions among acquaintances Close phase – 4 to 7 feet (1.2 to 2.1 m) F ar phase – 7 to 12 feet (2.1 to 3.7 m)This is the zone where those who are not acquainted interact or where business transactions occur. The near distance would be used by those being introduced or for informal business transactions whereas the far phase would be reserved for more formal business processes.Public distance used for public speaking Close phase – 12 to 25 feet (3.7 to 7.6 m) Far phase – 25 feet (7.6 m) or more.It is subdivided into near phase such as the distance between a speaker and an audience, and the far phase being the distance for example between the public and an important public figure.This is an easy concept to understand; if anybody enters our bubble, then they are invading personal space.Invading Personal SpaceWhen somebody invades another person’s personal space it can make the person feel anxious, awkward, insecure, vulnerable, annoyed and uncomfortable simply because there is another person standing too close to them and makes them question the intensions of the invader.. The term â€Å"invasion† would generally only be used if the person â€Å"invading† it has not earned their place in one of the four layers. There are actually many psychological and physical effects that are activated when a person is getting too close to another and they cause people to behave a little different than usual, for example: ââ€"  Extreme self awareness – suddenly we forget how to act ‘naturally'ââ€"  Limited movements and gestures ââ€"  Reduced eye contact ââ€"  Turning aside or away from the intruder ââ€"  We'll usually immediately take a step back. ââ€"  Adopting a defensive position – folded arms, less smiles, frowning, tense posture. ââ€"  Stopping the conversation entirely. Factors that influence personal space:Gender- Males interacting with other males require the largest interpersonal distance, Men are more territorial and aggressive by nature and will keep more dista nce from other men, but when it comes to women we will usually prefer to get a little closer. This is then followed by females interacting with other females, which requires a little less space and distance as compared to just two men, as investigated by Gifford in 1987. Women are also more sociable than men: they get social cues better, more emotionally expressive and are generally better than us men when it comes to emotional communication. It's only natural then that women will feel more comfortable being closer to each other than men. However it probably depends on the situation, or the relationship, or the age group and so on as well.Culture- This is perhaps the most important factor when it comes to investigating the difference in invasion of personal space. Hall (1959) identified the importance of cultural variation. He suggested that while all cultures use personal space to communicate, and tend to conform to the different categories, the size of the space within the categor ies varies across cultures. Hall also identified the essential issue in inter-cultural difference as the tendency to interpret invasions of personal space as an indication of aggression. Some international examples of this are: ‘Distant' cultures (northern Europe, US, and many other westerns cultures) tend to keep more personal space and use less touching than other more ‘warm' cultures.Asian cultures are characterized as more accommodating and accepting attitudes when it comes to personal space, the theory says it's due to more crowded living conditions. Other cultures including south Europe, Middle East and South American's are considered to be more ‘warm' by nature – touch and close proximity are more welcomed and socially accepted. Age- Some evidence suggests that personal space gets bigger as we grow older (Hayduk, 1983). Children tend to be quite happy to be physically close to each other, something which changes as awareness of adult sexuality develop s. In addition the gender difference does tend to also appear at this time.Status- Status has a huge effect on your personal space size and demand. First of all, like the alpha male of the pack, the higher the status the more space is considered to be one’s (no surprise that the first class seats are bigger and have more space per individual!). Status also affects the size of the territory that is required. Just Like the kings of old owned a huge palace – not because they needed 20 bedrooms and an Olympic swimming pool, but because it showed the measure of their power and influence. In modern days we have the equivalent mansions of the rich and famous to demonstrate their wealth and rich lifestyle.Personality- There is some evidence of personality difference but effects here need to be treated with caution given the situational dependence of traits. Extraverted and gregarious persons tend to require smaller personal space, while cold and quarrelsome people require a la rger interpersonal distance (Gifford, 1982).Urban vs. Rural- The amount of personal space someone needs is relative to the population density of where they live, for example, in sparsely populated areas people get more space than in densely populated areas; country people are used to live in a vast and mildly populated areas while city dwellers are more used to crowding. This means that city dwellers will usually have a smaller personal space than country people due to this habit of density. The distance someone extends his/her arm to shake hands gives us a clue whether he/she is from a rural or urban area.People from the city tend to have an 18-inch bubble which allows the hands to meet in neutral territory. People brought up in a town with a small population have a space bubble of up to a meter. People from rural areas tend to stand with their feet firmly planted on the ground and lean forward for the handshake, whereas a city dweller will step forward to greet you. People raised in remote areas might require an even greater Personal Space, which could be as wide as 6 meters. They prefer to wave rather than shake hands.Case StudiesStudy 1- Felipe & Sommer 1966Aim- To examine the effects of the invasion of personal space Method- Research was carried out in a public library amongst people of similar cultural backgrounds who were sitting alone. These people were split into two groups: 1) Those where the confederate approached them, sat in the chair next to them and moved the chair closer to them. 2) Those where the confederate approached them and sat in the next-but-one chair. Results- When someone came and sat in the chair next to them and moved the chair closer to them, 70% of the lone people left within half-an-hour. When someone came and sat in the next-but-one chair only 13% of the lone people left within half-an-hour. Conclusion- People found this invasion of their personal space disruptive. Researchers also noted that those whose personal space had been invaded moved their chair, put ‘barriers’ up such as books and changed their body position to move away.Evaluation of this study:Strength- Has high ecological validity since it was conducted in a public place. Weakness- This study used people from a similar background and hence may only be applicable to those sorts of people- this study cannot be generalised.Case Study 2- Sommer 1969Aim- To examine whether there are cultural differences in the use of personal space Method- Researchers observed groups of Arab people and groups of white English people in conversation. Results- The comfortable distance for conversation for Arab people was under 1 m, whereas for white English people the comfortable distance was between 1 m and 1.5 m. Conclusion- Different cultures are comfortable with different amounts of personal space.Evaluation of this study:Strength- Explores how culture affects somebody’s personal space and hence raises awareness of how different cultures have v arious tolerance levels (when it comes to personal space). This study also raises awareness to people of different cultures when they are visiting other, culture rich  countries. Weakness- The study was conducted a long time ago and due to the many revolutions and acceptances between cultures in today’s day, the results and findings may not be as accurate now as they were then. This poses questions about whether and how time has affected personal space within the different cultures, and would possibly need a new experiment to be conducted, to update the results.Examples of invading personal space:Inviting a teacher into a student’s personal space when their help is needed at school/in class for example to help solve a problem; this relation is always a professional relationship. When caught fighting and stopped, some kids like to tease the other party with a simple trick- they reach out with their hand and almost touch the other kid (or even worse, stuck the palm in front of their face), then they say something like â€Å"I don't touch you†. It's actually an invitation for a fight, without taking responsibility for starting it, because it's impossible not to respond to this kind of irritation. If you'll meet your favorite movie star, you will welcome his company and even his touch; even though he's almost a complete stranger to you.But it won't go the other way around- it will be highly inappropriate to get too close to that star without a clear invitation to do so. You'll probably keep a distance from your boss (probably the same one from the previous example) during work, but on fishing at trip together some of the social borders will fall down, and you'll feel more comfortable being in closer distance. However, when you'll get back to work again, you'll retain the appropriate workspace between you.

Level diploma for children and young peoples workforce

Levels diploma for children and young peoples workforce BY tarsal 2345 SSH 31 : Promote communication in health social care or childcare and young people's setting. 1. 1 Identify the different reasons people communicate The people communicate with each other and the varied methods of communication; how communication affects individuals and groups. Communication not only affects the professionals but the children and the relationships between the various people linked to the work place setting. People communicate with each other on a regular basis.This is a key skill acquired room birth, a skill dominant in humanity since the beginning of time. It is a vital survival skill acquired learned enhanced and practiced to make perfect. The most basic of which is speech and body language. Communication is a tool with which we exercise our influence on others bring about changes in society, in ourselves, In our attitude and in our environment. Through communication we can motivate the people a round us and can establish and maintain relationships. Communications make up a major part of our daily active life; and are a social requirement to mingle via communication.It Is a social activity to verbally communicate, correspond by reading writing or even body language! Communication Is the giving and receiving of information. Communication Is not specific to methods which speech Is relayed such as writing or reading but It Is refined by caste, culture, and education. When people live in/belong to a certain society or caste or have similar educative backgrounds. This contributes to their mindset and behavior and leads to better understanding of each other and In cases of different mindsets- creates misunderstanding. In this case the attitude and understanding and background of the person with whom weInteract with our communication skills would seem to be Imperfect and Ineffective. Some reasons of communication 0 To persuade 0 To provide and share Information/ knowledge 0 Ask qu estions 0 Express emotions 0 Maintain and promote good relationships that are affective In personal social and professional levels 0 Good flow of Information Ensure people know their roles and responsibilities Make sure rules and regulations are carried out Work together as a team Express wants and needs Negotiate and lease with others Interaction Avoid problems and misunderstandings place.Love understanding sharing and caring for each other all build a better society, unity; the core of which is strong communication. In a work setting communication is very important as it is the strongest factor we have to build and develop a relationship between ourselves, the children, their parents and our co workers. By being an affective communicator it helps to promote and create a positive working environment.In an establishment where we work as a team communication is important to keep up the group spirit, knowledge about what is happening whilst working with children It is vital to also co mmunicate with other professionals as well such as Doctors nurse's parents school teachers, social workers there co workers police men fire men etc So it is important that the rest of the team is communicated the information to as well 1. 2 Explain how communication affects relationships in the work setting.Information needs to be passed on to the relevant people keeping in mind the necessity of information to safeguard the internet of children and also protecting them and us as their Careers. I work on a need to know For example whilst I was out during school run time. My assistant was at home. I got a text from a parent that someone else would be coming one hour early than normal to pick up the child. Due to network issues I couldn't call the assistant.So had to call the parent to tell the person to wait till I got back as I needed to discuss something, also career at home had no idea what was happening, thereafter that day I had a briefing with the parent that I will have to have at least twenty minutes notice before pick up, even if assistant is at home; As I may be out. They will have to wait until I return. Also I had to have a briefing with my assistant that should any of the parents knock on the door and they are unaware they must wait till I return as I may need to talk to the parents/ relay mom information etc.In this way I kept my parents and assistants aware that we need to make sure things are in order. Otherwise things can go out of hand and I need to maintain safeguarding for everyone. I made sure I was clear and precise and to the point and made sure they all understood the importance of the instructions. I felt that as I was the main role leader I should communicate my wants and needs clearly so that the other people working under me will understand the rules and regulations. Also the set out rules and regulations need to be fair and Just- not biased.So the relationship between co-workers will be a happy one and an easy environment where the e nvironment in smooth. With clear understanding colleagues would support each other and this is very vital for a healthy setting. I felt that I kept a professional and friendly approach during my day. At times taking on Jobs where I felt the assistant needed more help made them realize that we are a team not a boss against their employee. In a work environment it is also important to have reviews from parents or co workers that will help improve the setting, so we can reflect on our reactive and take action to enhance it.Another reason why it is important to convey information to one colleague to another is the fact that some children have allergies. Worker did not know about it or didn't know how or why it is triggered, the child could be in danger. This affects the child's safeguarding rights and proper training for this was required and full information needed to be shared to protect both the child and the career from a difficult and hazardous situation. If the co worker was absen t/away they need to know if something new has happened to make sure they are up to date.I held a session with the assistant, the parent and the nurse involved with the child's treatment till date. And was given a full training session on how the practical parts of the allergy is dealt with. Observations are an important way to communicate information even for personal settings. Sometimes I am working alone. Doing paperwork helps to structure learning goals and objectives aiming for higher, knowing the child's potential and aiming to develop any under developed areas.If we communication with children and young people: we need some key skill to make our bobs and skills more competent 0 Being patient= having the ability to control our selves when there is trying situations 0 Listening skills= listen to and understand the child/Rene needs as much as possible 0 Remembering= names, personal preferences special things to them to make them feel like they belong and that this is a place wher e they are part of a small family 0 Body language = making sure our body language and posture is positive so the children can positively develop 0 Maintaining a good eye = when we talk to children make eye contact so they are aware that the conversation is for them and they are the individual it is aimed at 0 Sensitivity = using word carefully selected 0 Showing warmth love caring, understating, sincerity positive values of others etc 0 Safeguarding = making sure that all their physical and mental interests are always priority. Confidentiality = making sure we do not tell others about what is happening in our settings.So children's information is kept safe For example In my experience I found that sometimes information can be misinterpreted, such as one day I had arranged for a parent to come and meet me at the library, for a session where I would read with the children and she would also articulate with the children. As I had mentioned very briefly that I would be taking them to li brary A; but she had thought it was library B and went to a different library. However we resolved the issue as soon as I realized and I rerouted to the second library. Luckily there was a telephone conversation in which I had picked up from her that she was in library b and without putting any blame on either side met up at library b instead. Parent realized the misunderstanding and we made sure that in future we will be clear of exact venue as there are a few libraries nearby.

Paraphrasing#2 Essay Example | Topics and Well Written Essays - 1250 words

Paraphrasing#2 - Essay Example The readings are then to be taken using a multi-meter. Resistors in circuit one had all currents through the same because they were connected in series. In a series connection, voltage is divided among all the components. Resistors in circuit two had equal voltage through them because they were in a parallel connection. This is because current flowing through them is the same. In circuit three, R2 and R3 were in parallel hence equal voltage through them. The last circuit four had had R1 and R5 resistors in a series arrangement hence equal current through them. From the experiment’s results, the function generator produced square waves. It displayed in the form of waves as seen in the oscilloscope. The wave measured 3Vpp and 1.0 KHz and had the shape of a saw tooth. The experiment’s aim was to make a voltage divider in the multisim. The voltage divider was to equally divide circuit one into two parts. Circuits two and three were to be divided into three and four parts respectively. In the first circuit, currents I1 and I2 were equal. Vi1 and V2 were also equal since the connection was series. In circuit two, the voltage divider we designed divided the voltage of 12v three times and verified that by measuring with a multi-meter. In circuit three, we again verified that the voltage divider had divided the 12v. In circuit one, we determined the voltages Va, Vb, Vc Vac, and Vbc using readings from the multi-meter. The current I2 and source current Is3 were also determined. In circuit two, current through the 10ÃŽ © resistor was also determined. In the last circuit three, a nodal analysis was applied in the circuit. The objective was to examine the prototype board and use the multi-meters provided to measure the resistance, current, and DC current through the circuit. Using the oscilloscope, we were also to measure Ac voltage. Finally, we have to create voltage from the generator provided. Based on the experiment’s objectives, we

The Confessions of Saint Augustine Essay Example | Topics and Well Written Essays - 500 words

The Confessions of Saint Augustine - Essay Example Saint Augustine’s memories of his indulgence in carnal pleasures and the adolescent pranks of stealing some pears, prompts him to probe the motives behind these sinful acts. In his search for truth, Saint Augustine relates that it was the Manichean explanation of a dualistic universe where good battled evil and their denial of the existence of a single all-powerful God that first attracted him towards their philosophy. His reasoning is that if God is good and He is all powerful, then how can He allow evil to exist? However, when even the Manichean doctrine could not quell his doubts, he turned to the Neo-Platonist philosophy where evil was explained not as a positive reality but as a lack of goodness. The Platonist philosophy taught him to think of spiritual reality and so conceive of God in non-dualistic terms. He finds in Platonism a way to reconcile his pursuit of philosophy with his faith in the Catholic Church. Their theory that God remains eternal and is the creator of a ll things, and all creation finally return to God strikes a chord. However, he was still unhappy because the Platonists liberated him from his erroneous thinking but even they could not help his lack of self-control which was to him very worrisome. He also complains that Platonism does not give praise to God. He was however inspired to turn inwards as the Platonists advised, to have a powerful vision of God. He tried to visualize God but failed to understand how something could exist without occupying space. He also did not find a solution to his question about evil. For a while, he suspected that evil could be the result of human will, but again wondered if God was all-powerful, how humans could choose evil over Him. It was when he read certain books of the Platonists that were translated from Greek to Latin, that he was inspired to have a powerful vision of God.  

MIS Usage in Supply Chain Management (SCM) Research Paper

MIS Usage in Supply Chain Management (SCM) - Research Paper Example As the study outlines the use of management of information system in supply chain management of an organization like the police department helps to straighten value chain operations of the organization. Use of management of information system increases the organization’s competence Due to effect of globalization, organizations are experiencing stiff competition from across the globe. In order for such organizations to survive in a global competitive market, there is a dire need for efficiency in the acquisition and distribution of merchandise. From this discussion it is clear that the use of management of information system in the police department assists the department of defense in ensuring that the soldiers have the suppliers they want at the most appropriate time and at the best price. This will ensure the defense force is adequately equipped at all times. Management of information system increases efficiency of the business The organizations are striving for efficiency in their operations. The desire for achieving the best performance has resulted to complication of the processes through which information flows from suppliers to the consumers. Consequently, business managers are developing data bank to assist them in determining their clients and the specific items that those clients would like to purchase. The use of supply chain management in an organization enables supplier improve the market performance by controlling their inventory and at the same time reinforce their interactions with clients. The police depa rtment requires information regarding the type of supplies needed by the soldiers and the time when those suppliers should be delivered. The use of management of information system in supply chain management in the police department is of great significance for increasing performance of the police officers. The management of information system enables the department of defense to control all the data regarding what the department requires and the time when those supplies are needed.

Transport and Logistics Case Study Example | Topics and Well Written Essays - 3000 words

Transport and Logistics - Case Study Example Basically the Greeks defined logistics as "the science of Correct reasoning by means of mathematics". The first modern use of the term was in military to identify the process of planning and coordinating the movement of army and weapon support systems. Good logistics brings out the ability to move faster and accurately to the battlefront. If one applies to the same to the business organization, it is one's ability to reach the product to the consumer at the right time, right place, and right quantity and at lowest cost. With the increasing competition in the market place, managements starts focusing on customer services in the early 1950's in the developed markets such as Europe and the U.S. In the late 1960's some of the logistics concepts were tested. Following oil crises is 1976 and the concepts of Just-in-time (JIT) in manufacturing. Customer servicing standards were given more importance and new integrated logistics models and solutions were born. The emergence of organized distribution system by departmental stores and super fast courier services, organizations gave a boost to logistics concepts and strategies. Today all businesses are looking for seamless transaction systems to coordinate their information and material requirements along with the value chain. Michel Porter in his famous book "Competitive advantage" has spoken of the value chain approach and emphasized logistics as one of the most important tools for competitive advantage. The various process and elements that are part of logistics as a discipline are: 1. Inbound logistics: Purchasing, inbound transportation, inventory management. 2. Manufacturing: Production, planning systems, Machine scheduling system 3. Outbound logistics: Order booking processes, Distribution management, outbound Transportation and warehousing management systems. Logistics is key to success in new millennium and going through visible changes nowadays. Various new concepts and applications are taking place in all parts of the world and tried by various organizations. Almost everyone agrees that companies must functions in a global market place, there is far less agreement on how this context translate when it comes to managing the supply chain. Although companies may think globally in scope, when it comes down to actual tactical operations there's a lot of local blending going on. There are certain elements that are required to manage any supply chain regardless of whether it's domestic or global. Things like visibility, technology and flexibility are basic ingredients that need to be incorporated seamlessly in order for the efficient supply chain Management. Now here we compare and contrast between North America and India because India is a growing market and becoming one of the fastest growing economics .The concept of logistics in North America is one of the well known concept by any standard. North American trade market in one of the largest blocks in the world. India's logistics market is approximately around $15 billion, which is less than 0.5% of the total North America logistics markets. The volume of logistics market itself shows that North America logistics market is approaching towards higher side whereas Indian logistics market

Governments Should Not Run Businesses But Only Provide Regulatory Essay

Governments Should Not Run Businesses But Only Provide Regulatory Framework For The Business - Essay Example These ideologies positioned themselves towards left, right or center way of political thinking. Several combinations of the political and economic ideologies have taken shape with a proper mixture of what was believed to be ideal at that particular point of time. These combinations took the form of Elitism, Pluralism and Corporatism, the purpose of these theories being to define and describe the relationship between Government, Business and Society. These theories, concepts and ideologies had also given rise to certain economic terms explaining the relationship between government and business, which are important and need an understanding to pursue our further discussions on this paper. They are: Classical Economics - implying a minimal role for the government with greater independence for the business to act and interact on its own with the forces of demand and supply to bring in equilibrium of the economy. Keynesian Theory of Economics - advocating a higher rate of interaction by the government on the market forces at a macroeconomic level, so that the advantages of such interaction can be possessed by the business. According to this theory no equilibrium of the economy will be brought by, without the interaction of an external force like that of the government. Neo Classical Economics - identified the inefficiency the Keynesian theory to recognize the importance of economic infrastructural inputs like transport, ports, education, competitive market etc., which are vital micro economic factors to be considered for the wellbeing of the society. Any inefficiency creeping into these sectors because of the intervention of the government would result in the weakness of the total economy of the nation concerned. "The framework of neoclassical economics is easily summarized. Buyers attempt to maximize their gains from getting goods, and they do this by increasing their purchases of a good until what they gain from an extra unit is just balanced by what they have to give up to obtain it. In this way they maximize "utility"-the satisfaction associated with the consumption of goods and services" - (Roy Weintraub 1985 pp1) Although these principles provide different degrees of governmental interference in the businesses, to determine exactly the role of the government in bringing about the discipline into the business would be rather difficult and would depend upon the infrastructural and natural resources in reserve for the country. This paper attempts to bring about a comprehensive answer to the question, whether the government should extend its presence more into the various businesses or limit its role to a mere regulatory body so that it oversees that the business run smoothly and achieve the goals for which they had been established. The analysis of the answer to this question is being carried out by a review of arguments against the government owning businesses and also a review of the regulations by the government on the conduct of the businesses. 2.0 WHAT ARE THE GOVERNMENT BUSINESS ENTERPRISES AND THEIR ROLE IN BUSINESS PROMOTION: The Government Business Enterprises can be defined as" agencies and organisations which are established by government- usually

Workers Compensation in the State of Florida Research Paper

Workers Compensation in the State of Florida - Research Paper Example Workers are entitled to make claims in regards to injuries arising out of work while in the course of employment. These injuries may result in temporary total disability, permanent disability or permanent partial disability as well as death. To calculate benefit entitlements worker are divided into classes according to the type of duties they perform or job description. Each category has an average wage which is used in determining premiums paid by employer and in compensation (Justice Newsflash, 2010). Workers are entitled to claim benefits as a result of occupational diseases acquired at work due to use of harmful chemicals or other substances that may affect health. The employer is supposed to hire a certified medical practitioner or recommend a list of practitioners where injured employees can be medically examined. If established that indeed the employee suffered injury, the following benefits are payable:-Medical benefits whereby full medical benefits are given but after maximu m medical improvement, a $10 patient copayment is required for all medical services and non attendance to medical exams is fined 50% (Larson, 2003). Temporary total disablement are subject to social security and unemployment insurance and are calculated as % of workers wage subject to weekly maximum and payment is up to 104 weeks. Permanent total disability benefits are paid as long as disability continues and are subject to legal deductions while permanent partial disablement is % of weekly payments and has no minimum. Disfigurements such as facial or head are also payable.  

Distinctly Visual Essay Essay Example for Free

Distinctly Visual Essay Essay Explore the ways the distinctly visual is viewed through experience of others Distinctly visual images are viewed through experiences of others, which are significant in developing portraits of the environment and relationships. Henry Lawson’s ‘Loaded Dog’ and ‘Drovers Wife’, produce distinctly visual images through the experience of characters relationships with each other and their ability to survive in the harsh Australian environment. Similarly, John Steinbeck’s ‘Of Mice and Men’ looks at the environment, as a way to develop the relationship between characters and as a result creating a distinctly visual image for the audience In the prescribed text ‘Loaded Dog’, Lawson, develops visuals through the use of larrikin behavior in the Australian environment. The emptiness and often-hopeful feelings in the outback are shown through low modality ‘supposed to exist in the vicinity’, representing the hardships experienced in the Australian outback. Lawson creates vibrant visuals, enabling the reader to understand the vivid sounds in the outback. The use of onomatopoeia ‘the live fuse†¦ hissing and fluttering’, creates a distinct visual, and highlights the rich and exciting nature the Australian environment has to offer. Lawson signifies how experiences in the Australian outback, can create larrikin relationship between characters in the text. Tommy the dog, is seen as the troublemaker throughout the text and through the use of anthropomorphism ‘he took life, the world, his two legged mates, and his own instinct as a huge joke’, the reader is able to understand how relationships are developed through the experiences in the gold mining environment. Tommy’s ‘fun-loving nature’ is reflected upon his ‘two legged mates’, who develop humor in the text, in order to create distinctly visual images. Through repetition ‘Run Andy run!’ and vernacular ‘Don’t foller us’, the reader can develop a visual of the men running around in a panicked frenzy, allowing their experiences to create a vivid portrait. The jokey nature between the men allow the reader to develop a distinct visual of the men as ‘larrikins’, and their relationship as fun and friendly. The rhetorical question ‘how’s the fishing going Da-a-ve?’, enables Lawson to  highlight the fact the men create distinct relationships between each other, which led to a comedy of errors, allowing the reader to understand their experiences in the harsh Australian outback. Lawson has demonstrated distinctly visual images, through the detailed and realistic description of people and the environm ent, allowing the reader to depict images in the Australian outback. In the prescribed text ‘Drovers Wife’, Lawson demonstrates that experiences of the isolated and harsh environment creates a relationship with the surrounding Australian outback, create distinctly visual images for the reader. Images are created of her fighting a bush fire, presenting a further challenge for the drover’s wife to conquer in the harsh environment. Lawson demonstrates this through alliteration ‘grass grow’, creating a distinctly visual image, through the experience of the formidable Australian outback. Through colour imagery ‘ big black yellow eyed dog of all breeds’, the reader is able to understand the rough and tough, characteristics that enable the dog to survive in the outback. This colour imagery draws attention to the hard relationship between the dog and the family, and the experiences that enable the dog to protect the family. The Dog creates a distinctly visual image to the reader as Lawson highlights the tight bond between the family and the dog, and the effort they all make to protect each other. This is demonstrated through the simile ‘Tommy, who worked like a little hero’, creating a heroic characteristic that helps the family survive in the unforgiving environment. The relationship between the mother and the kids is shown through the vernacular ‘blast me if I do’, highlighting the empathy the son has for his mother and the distinctly visual bond that has developed. The cruel environment takes its toll on the drover’s wife and her experiences create distinctly visual images. Short syntax ‘she cried then’ demonstrates the relationship between her and the environment and how at times, it gets the better of her, creating a portrait of sorrow. The symbol of the ‘young lady’s journal’, stresses the Drover’s Wife and her ability to leave her womanhood in the past, in order to confront the formidable Australian outback, creating a visual that demonstrates her experiences formed from her relationships in the environment. Lawson creates a text that develops distinctly visual images, through experiences of the drover’s wife  surviving in the unkind environment. In the prescribed text ‘Of Mice and Men’, John Steinbeck creates a distinctive relationship with the characters and uses vivid images to create a backdrop to the environment. Through the clarity of the environment, the reader is able to understand that the environment, determines the moods and relationships of the characters. The simile ‘flies shot like rushing stars’ and assonance ‘the deep green of the Salinas River’, demonstrates where the ventures of the men will take place, and the descriptive language creates a distinctly visual image through the experience of the men. Steinbeck identifies the environment as a warm and peaceful setting through the visual imagery ‘the sycamore leaves whispered in a little night breeze’. These vivid images create a way to understand the natural beauty of the environment, which is significant in that the environment produces different experiences for the characters and therefore creating a distin ctly visual image. Steinbeck uses light and darkness to create symbolism. ‘The two men glanced up, for the rectangle door of sunshine was cut off. A girl was standing there’. The reader is able to visualize the light as hope and dreams, and Curley’s wife, symbolizing the cut off of these dreams. These experiences create distinctly visual images. The relationship between characters Lennie and George demonstrates that experiences of the men in the rugged environment shape the visual images. Zoomorphism ‘Lennie dabbled his paw in the water’ and characterization ‘the first man was small and quick dark of face with restless eyes’, shows the comparison between the men, and how their different characteristics enables a friendship between the men. One predominantly the leader, and the other the follower. The relationship of how the men interact with each other is demonstrated through vernacular ‘they said we was here when we wasn’t’, enables the reader to understand and visualize their experiences. In the related text ‘Loaded Dog’ and ‘Drovers Wife’, Henry Lawson highlights the importance of relationships in surviving in the harsh Australian bush. Through the relationships in the bush, the reader can understand how the characters experiences create distinctly visual images. Similarly in John Steinbeck’s ‘Of Mice and Men’, the environment determines the experiences  that the characters face, which further develops their relationship creating a distinctly visual image.

Is Cloning Playing God?

Is Cloning Playing God? Imagine sitting down, all of the sudden, you look to your left, and what do you see. Yourself, as a seven-year-old child, but wait a minute, you are 30 years of age. This child is genetically identical to you, however, his parents are not yours; and although you see many similarities, this child is acting in a way you have never acted. This child as you can see knows more about technology than you did at that age. Why? The answers is simple, this seven-year-old child is growing in a different era an era where technology is necessary. So is this child really your clone or? This child has a different set of parents than you, yet this child does not have one single gene from them. Is it cloning a human being playing God? Scientists have been experimenting with cloning for at least forty years; however, it was not until February 24, 1997 and the news of the successful cloning of Dolly the sheep from mammary cells of an adult sheep, that reaction emerged from around the world. Now a day, we have heard of other animals, such as sheep, mice, cows, pigs, goats, dogs, and cats, as well as other things have been cloned with no condemnation. Conversely, the possibility of human cloning is for most an abomination. The idea of cloning humans has created a mixed of emotions, including confusion in society. Cloning for most of the people, means changing the history of humanity. Even though, Ian William, the Scotland scientist that cloned the sheep, agree to never clone humans, thirty hours after the news of Dolly circle the world, a bill was passed in New York by Legislator, John Marchi, to make human cloning illegal. Furthermore, other scientists, physicians, conservative ministers, and rabbis joined the Thou Shalt Not Clone Humans movement; and among the reasons to banned cloning were the human rights to have a set of biological parents (Pence 23). Almost globally but mostly in the USA and Europe there is a devastating agreement, stating that human cloning is unethical; therefore, it should be prohibited by law. On the other hand, there is not a clear explanation or reasons to explain as to why cloning breaks societys basic moral principles. Answering the how clones are created question can shed a light and might provide a reason in favor or against it. In early 1970s, the breakthrough in medical ethics (bioethics) has attracted many philosophers because it seems to help answer questions about the beginning and end of life, which is something that philosophers have continually thought about. Modern science and technology continue to raise new questions of morality, death, and new ways of reproducing the human kind. On the other hand, philosophy is about questioning assumptions. The status quo has dictated that is unthinkable to clone humans. To which philosophy responds: Unthinkable? Let us think about that (Pence 35) . Creating a human through cloning is very different from creating humans through in vitro or IVF (under glass fertilization). Cloning is considered asexual reproduction because unlike the other two methods mentioned where an individual is created from two different sets of 23 chromosomes, the individual created through cloning would have the same 46 chromosomes as the donor. Cloning implies the removal of the nucleus of an oocyte (egg) and introducing the donors nucleus. Keeping in mind that a nucleus is what holds genetic data; and by removing the original nucleus and inserting the donor, this process creates a new artificial cell with the potential to be used to develop a new human being (clone). Scientists would have to biochemically manipulate the process in order for the cell body (oocyte) to accept the new nucleus. After this process is of reproductive cloning is completed in a laboratory setting, this oocyte has to then be implanted in a womans uterus for the embryo to fully de velop (Pence 15). In the natural creation of a human being, the oocyte (from the female) and the sperm (from a male) unite in a process called fertilization. Each the oocyte and the sperm have a nucleus, which hold genetic data from each one of the parents. Unlike cloning, there is no separation or removal of the oocytes nucleus, thus, creating a new and unique human being, with a different genotype. Another subject for discussion is the idea of utilizing artificial uterus to grow these embryos; thus, denying the fetus of bonding with the mother. Then again, a clone would not be considered human, unless a real flesh-and blood female gestate such embryo (Tannert 238). On another matter, humans already produce natural clones. Monozygotic twins are the natural production humans trough the same fertilized cell. The division of the cell into two genetically identical individuals is considered normal but rarely; and although identical, they are not flawless copies. Furthermore, they are still the product of a natural process of fertilization and mutation and not cloning or biochemically manipulation. Therefore, the genetic material has gone through an intertwine process to create a new genotype ( (Tannert 239). Alternatively, an embryo produced in a laboratory, has been artificially constructed by human action. A manipulation that might grow up into a human, but considered an object. There are no possibilities of random mutation, as in the monozygotic twins, because to be considered a clone, it has to be genetically identical to the donor. Therefore, the argument becomes one of ethical evaluation giving a point to a legal ban on reproductive human cloning because we must not enforce ones genetic identity to another individual. Humans for the most part strive for autonomy; and so, by cloning we are restricting the cloned individual of some of the basic components of human survival; thus violating what constitutionally guarantee human rights. Whether it is life, liberty and the pursuit of happiness, which the US Declaration of Independence lists as the unalienable rights of humankind; whether it is libertà ©, à ©galità ©, fraternità ©, the famous motto of the French revolution; or whether it is the simple and elegant statement that The dignity of man is sacrosanct, the first sentence of the constitution of the Federal Republic of Germany (Tannert 238). If one uses Immanuel Kant philosophies and adds the science of cloning, cloning uses one persons genetic material (to clone) as a vehicle to achieve the needs of another person (the person cloning). Therefore, one can say that this process is unethical and why it should be forbidden. On the other hand, for example, the first IVF baby born in England in 1978 is a normal woman. At first, the idea of producing humans in a tube was insane because of possible birth defects, since then thousands of kids have been born utilizing this method. The same people arguing against it in the past were the same people arguing against cloning. The National Bioethics Advisory Commission (NBAC) has also suggested a federal law to sanction any effort to create a human by cloning. This organization utilized the Americans illogical reservation of human cloning as a motive for a ban. The fears come from fictional movies and novels of human cloning, as well as, not being able to trust scientists. Arguments against human cloning thus far have been based on human emotions and ethics rather than facts. Emotions, however, can change with evidences. Artificial insemination for example, was once looked at as a deviance, now considered a social norm. Also, genetic testing for Down syndrome thro ugh amniocenteses because selection of pregnancy was an option. Cloning can offer some benefits: It can help scientist to comprehend how cells age; it can help with treating mitochondrial DNA diseases; and more importantly can eliminate the use of embryos for research. This could be accomplished by using the de-differentiated cell in the normal stage without fusing them to an egg, to create an embryo for reproductive experiments (Pence 46). There is also Polly the sheep, the first cloned animal to have a human gene in 1997. Polly was able to produce a human protein in the milk; to help individuals, such as hemophiliacs and bone diseases suffers that are not able to produce it. (CNN interactive). With Wilmuts techniques and discoveries, there is the possibility of new therapies to help sick people, for example, the alteration of a gene can help the treatment of cystic fibrosis and the transplant of pigs organs to dying humans could be genetically altered to reduce rejection (Pence 22). Scientists agreed that the possibility of having an identical genetic person is nearly impossible: Even clone cells, with identical set of genes, vary somewhat in shape or coloration. the jump is made from molecules to cells, complexity jumps exponentially because molecules can be combined in thousands upon thousands of ways from cells (Pence 31) Therefore, even if scientists try to play God, the odds of reproducing identical cells are close to zero. People should be given an opportunity to hear both sides of the arguments in favor or against it, and then vote on what they think is correct. The cloning techniques need to be perfected, the odds of a human cloned survival is poor and uncertain; furthermore, no one can guarantee perfect babies with no birth defects, but then again, even though natural fertilization, no one can guarantee a perfect baby. Human cloning it might look like playing God; however, God is a God of perfection, and that is something no human can ever achieve. Every single time the debate comes up-after Ian Wilmuts first cloning experimentations on mammals, after the Raelians claim to have cloned a human being, and in recent times, in the stir of the South Korean cloning scandal-the community, legislators and the media all express a profound apprehension with human cloning (Pence 16).